Is the Music Business Losing Money to Sped-Up Song Remixes?

In the TikTok era, homemade remixes of songs — typically single tracks that have been sped up or slowed down, or two tracks mashed together —that Pex’s tech found “hundreds of millions of modified audio tracks distributed from July 2021 to March 2023,” which appeared on TikTok, SoundCloud, Audiomack, YouTube, Instagram and more.

Labels try to execute a tricky balancing act with user-generated remixes. They usually strike down the most popular unauthorized reworks on streaming services and move to release their own official versions in an attempt to pull those plays in-house. But they also find ways to encourage fan remixing, because it remains an effective form of music marketing at a time when most promotional strategies have proved toothless.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

How Taylor Swift Changed the Music BusinessIt’s easy to forget today, but for a nearly three-year stretch in the 2010s, Taylor Swift’s music was MIA on Spotify.
Source: billboard - 🏆 112. / 63 Read more »

Business Highlights: UAW announces deal with GM; resilient US consumersBusiness Highlights: A summary of the day’s top stories in the business world.
Source: AP - 🏆 728. / 51 Read more »

Business Highlights: Europe’s inflation eases; the state of US unionsBusiness Highlights: A summary of the day’s top stories in the business world.
Source: AP - 🏆 728. / 51 Read more »