Berkeley business school to offer application-only Taylor Swift course

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This spring, UC Berkeley is offering a course on Taylor Swift, focusing on her artistry and entrepreneurship. Swift became a billionaire after her Eras Tour.

This spring, UC Berkeley will join Stanford, New York University and the University of Texas at Austin in a small but growing club of world-class universities that have offered courses on Taylor Swift. The course, called “Artistry and Entrepreneurship: Taylor’s Version,” is offered through its Haas School of Business and will last 13 weeks. The course covers topics ranging from Swift’s use of literary devices to “Swiftonomics” to Swift’s strategic use of artistic personas .

The course is one of Berkeley’s student-run DeCal classes, short for “Democratic Education at Cal.” Although DeCal courses are student-run, students still receive course credit. After receiving a “remarkable amount of interest” for the course, Haryanto and Lendahl opted to make it application-only. “You don’t need to be a Swiftie to enroll, but don’t say I didn’t, say I didn’t warn ya,” the course website reads.

 

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