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Business lessons from the woman behind Kardashians’ empires

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Serial entrepreneur Emma Grede unveils the secrets behind the success of Good American and SKIMS.

What do Kim Kardashian’s SKIMS, Khloe Kardashian’s Good American, and Kris Jenner’s Safely all have in common?

The secret behind Kardshians' hits are simple: Identify gaps in the market, produce quality products that fill that need, and make inclusiveness a central principle. But customers are still looking for quality and durability, and if you have products that people want to use all the time, then the business will be better positioned for tough times.

Kim Kardashian releases yet another major announcement and this time it's perfect for the party season ahead. Teaming up with Swarovski, Skim’s newest collection of statements boasts garment glamour like we’ve never seen before - shop nowPrincess Anne pictured in stunning cloak late Queen wore when she was 42

 

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