JPMorgan's investment bank is scrapping on-campus visits in favor of video interviews and online games as Wall Street targets the next generation

The bank made the change to level the playing field for diverse candidates and those from schools that it wouldn't have visited in the past.

"This is really all about leveling the playing field," said Katie Pankhurst, head of campus recruiting North America for the corporate and investment bank.College career events have long been how investment banks recruit for interns and analysts, using the events to meet potential candidates and develop a pipeline of young talent. JPMorgan found that it was introduced to many of the recruits who made it into their intern classes through such events.

"We know the student population doesn't always want to come to an event," she said."So we decided to create a set of virtual tools that will speak to this generation of students."

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