How Mighty Jaxx's founder Jackson Aw turned his hobby into a globally successful business

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Inspired by his childhood passion for toy collecting, Jackson Aw went on to launch his own collectibles company Mighty Jaxx, which has since collaborated with cool brands including Adidas, Netflix and Disney.

When he was a young collector, Jackson Aw actively sought out unique figurines and other collectibles that captured his imagination. Jackson Aw got his first taste of the thrill of collecting when he was a student. As a child, he would collect toy soldiers before progressing to amass small art pieces and hip Lomo cameras in his teenage years.

His collecting journey reached a turning point in 2012. Inspired by his uncle who was a creative entrepreneur, Aw decided to start his own business, designing his own collectibles and toy figurines. Hence,His first product was the Hell Lotus skeleton figurine sitting atop a lotus flower, which was created in collaboration with urban artist and illustrator Clogtwo.

These days, Aw no longer has to worry about running out of space for his collectibles. His current office space in Singapore has a beautifully designed display room to showcase the various collectibles and figurines the brand has produced over the years.Moving from being a collector to a creator allowed Aw to really understand what it takes to create a world class collectible. From a personal perspective, Aw has also experienced a paradigm shift as a collector.

Mighty Jaxx has also tied-up with streaming giant Netflix on Stranger Things ––The Encounter: Singapore, an interactive retail experience held in Singapore in 2023. Aw especially relishes having the opportunity to showcase Singaporean talent on a global stage. “For the longest time, Singapore creatives have not been acknowledged in the way that they should be. That said, in the last few years, we have had more local creatives making it big overseas,” he said.In 2022, Mighty Jaxx acquired Kinetiquettes, a local brand popular for creating manga characters. Its premium collectibles, which are made in clay, are well known for their intricate designs.

 

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