The rapid advancement and expansion of web3 presents opportunities for forward-looking and user-focused businesses. By deeply understanding users' wants and needs, businesses can build stronger connections, reinforce their competitive position, and secure leadership at the forefront of this quickly growing ecosystem.
Blockchain’s transparency provides businesses with new capabilities to segment their user base with better accuracy. Tapping into granular on-chain data points such as transaction activity, smart contract interactions, and engagement patterns unlocks powerful potential when paired with advanced analytics.
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