Wiggle Chain Reaction parent company appoints liquidators

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Wiggle Chain Reaction parent company appoints liquidators

Latest update comes after Mike Ashley's Frasers Group, which also owns Evans Cycles and Sports Direct, reportedly bought WiggleCRC's brand and intellectual property for less than £10 million, leading to 450 job cuts...

> It's our Bike of the Year but should you buy the Vitus Venon EVO-RS Force AXS All-Road bike at 30% discount?at Wiggle, fellow online retailer Chain Reaction, and distributor Hotlines, and the company owing almost £27 million in debts to 400 creditors."Considerable interest" was reported by the administrators

>"The assumption was Wiggle Chain Reaction wasn't going anywhere": Ex-employee talks"shock" at retail giant's demise on the road.cc Podcast "So they went from 'I have to get this report in by one o'clock' to 'sorry'. And fifteen minutes later they're sitting in a car in the car park going 'what has just happened?'

"Even when we closed, there was no talk about Frasers Group, about Mike Ashley," he recalled."We found out through media outlets, which is wild."We’ve noticed you’re using an ad blocker. If you like road.cc, but you don’t like ads, please consider subscribing to the site to support us directly. As a subscriber you can read road.cc ad-free, from as little as £1.99.

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