Nikon Acquires RED Cinema, Shakes Up Camera Market

Last week, Nikon made the surprise announcement that it had acquired RED Cinema, one of the most well-known American cinema camera companies. That one move changed the camera landscape dramatically overnight. Join OM SYSTEM for Lens Fest! Now through March 31st, you’ll find incredible discounts on nearly all M.Zuiko Pro lenses, now $200 off. Plus, unlock savings of up to $400 on most non-pro M.Zuiko lenses, along with exclusive camera and lens bundle deals.

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Nikon Acquires Cinema Camera Company REDNikon has acquired U.S.-based cinema camera company RED, making it a subsidiary of the Japanese photography giant. RED is known for its RED One 4K and V-Raptor X cameras and proprietary RAW compression technology. This move allows Nikon to enter the cinema camera market through a popular brand.
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A Seismic Shift: The Ramifications of Nikon’s RED AcquisitionNikon's acquisition of RED offers the potential for Nikon to not only transform its own video products, but the cinema space at large.
Source: petapixel - 🏆 527. / 51 Read more »