Giant predicts continued short-term "challenge" for bike industry as profits almost halved and sales down 16% last year
> Giant unveils the"lightest, most efficient TCR ever" - but is it enough for it to remain the brand's flagship road race bike? E-bike sales made up almost a third of sales in 2023 and the brand believes the market offers an opportunity to"broaden the global cycling population". "Giant has debuted the 10th generation of Giant TCR as well as other innovative products which received positive feedbacks from both the market and consumers, hence Giant Group is optimistic with the long term development of the cycling industry."
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