The most sought-after men’s watches are mechanical marvels that can do everything from tell the time in multiple locations to display the phases of the moon.
Yet women have always worn and collected watches, those intended for both genders. In the past few years, the boys’ club attitude in the collector community has refreshingly begun to shift, thanks in large part to the influence of social media. And the industry is taking notice, with more brands targeting women through collaborations with female designers.
Still, Townsend says, women have had to make more of an effort to get information on timepieces than men. Many have told her that they’ll be waltzed directly to the “ladies” collections when they enter a watch boutique. And, for example, in women’s fashion magazines, stylists rarely accessorize models with wristwatches. Women like Virani posting wrist shots on Instagram and TikTok help to fill that gap.
multidimensional dial built with brown, bronze, pink and yellow gold-toned layers. Its exhibition case back reveals the mechanism that powers both a flying tourbillon and a GMT function .
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