Nvidia unveils powerful chip in push to extend dominance in AI market

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Chief executive Jensen Huang claims Blackwell GPUs are substantially faster than its market-leading AI hardware

Jensen Huang, co-founder and chief executive officer of Nvidia displays the new Blackwell GPU chip during the Nvidia GPU Technology Conference in San Jose, California, US, on Monday, March 18th, 2024. Photograph: David Paul Morris/BloombergNvidia has unveiled its latest more powerful artificial intelligence chips as it sets its sights on extending its dominance in the burgeoning industry.

Huang’s keynote address – delivered to a packed audience of developers, investors, media and others at the SAP Center in San Jose, California, where Nvidia is holding its annual developer conference – underlined the buzz the company has attracted as the excitement about AI has grown. The new partnerships, customers and software tools Huang revealed during his two-hour speech reflected Nvidia’s core contention that AI will have a transformative effect on every part of the global economy.

Nvidia’s new focus on AI inference addresses Wall Street concerns that the huge demand for its chips may start to tail off as companies such as Intel and AMD seek to compete and customers shift away from training large language models to implementing them.

 

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