From the first creative spark in designing a car to the manufacturing, marketing and sales cycles of a vehicle, the digital future of the automotive industry is here, with artificial intelligence proving to be a vital tool. While the application of AI to increasingly self-driving vehicles may be well known, it is accelerating all aspects of the industry as car makers apply it in different ways.
'Since last year, we have been testing ChatGPT in our digital production ecosystem. By using AI in our production environment, we want to accelerate many processes, including error identification and analysis, as well as quality management and process optimization. In addition, a pilot testing project in one of our paint shops has indicated that AI can create significant energy and cost savings.