‘Death by 1,000 cuts’: Tesla to report disappointing car sales amid market challenges

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Tesla’s weak sales come amid waning demand for electric vehicles and consumer wariness over Elon Musk’s reputation.

A Tesla, left, is seen parked beside two gas-powered vehicles at a valet parking stand at a mall in Plano, Tex. SAN FRANCISCO — Tesla is expected to report on Tuesday a sharp decline in car deliveries, a disappointing start to the year for a company beset by market challenges and reputation hazards.

more than 20 percent in the first quarter — slashed its prices throughout 2023 to maintain demand, but those cuts were not enough to overcome the headwinds it has faced in the first quarter of the year, analysts said. Ives said it has been a “nightmare quarter” for Tesla, as the car marker grappled with a “perfect storm” of increased competition from China, waning demand in the overall EV market and a“This will be not be a moment of celebration for the bulls and instead be a rip-the-Band-Aid quarter for Tesla investors,” Ives said. “For Musk, this is a fork-in-the-road time to get Tesla through this turbulent period, otherwise darker days could be ahead.

 

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