According to statistics, the creative economy employs 4.2 million Nigerians and has been estimated to add 2.7 million more by 2025.
This was also corroborated by the International Monetary Fund, IMF, which says the entertainment industry accounts for 1.45% of Nigeria’s GDP.And, now, to engineer more contributions from the Nigerian content creators to the economy and also attract more youth in order to reduce unemployment, the federal government has been urged to commit more investment in the sector.
Orumah said: “Obviously, young people are the future to this country and they’re obviously very actively engaged in the creative space. “They can leverage the platform to forge their own relationships, build their influence, and create strong connections which will help them grow and flourish. Since its inception, AMAKA Studio has prioritised providing African creators with digital tools for content creation and the infrastructure for monetisation.