Stress Test Your Company’s Competitive Edge with These 4 Questions

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How can you determine your competitive position in the market? In this piece, the authors offer four key questions to help you determine your relevance in a continuously evolving environment: First, ask yourself, “Does our offering meet and satisfy actual consumer needs?” Second, ask yourself, “Can customers supply their own solutions to the...

How can you determine your competitive position in the market? In this piece, the authors offer four key questions to help you determine your relevance in a continuously evolving environment: First, ask yourself, “Does our offering meet and satisfy actual consumer needs?” Second, ask yourself, “Can customers supply their own solutions to the problem we’re trying to solve?” Third, ask yourself, “Do customers prefer our offerings over those of our competitors?” Finally, consider the extent to...

Executives should be thinking about four different types of competition to maintain relevance in a changing environment, which originate from ourAccelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

 

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