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EU criticizes Meta's 'privacy for cash' business model

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European Data Protection Board News

EDPB,European Union

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The European Union doesn't think you should have to choose between giving Meta and other major players your data or your money. In a statement, the stated that "consent or pay" models often don't "comply with the requirements for valid consent" when a person must choose between providing their data for behavioral advertising purposes or pay for privacy.

The EDPB argues that only offering a paid alternative to data collection shouldn't be the default for large online platforms. It doesn't issue a mandate but stresses that these platforms should "give significant consideration" to providing a free option that doesn't involve data processing .

Currently, EU users must pay €10 monthly for an ad-free subscription or be forced to share their data.

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