Future of the cannabis industry is in the hands of non-users, says Quebec cannabis giant HEXO

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Future of the cannabis industry is in the hands of non-users, says Quebec cannabis giant HEXO. via TheGrowthOp

The future of the marijuana industry is not set to go up in smoke. The future, in fact, looks to be smoke-free.

Despite such ambitious undertakings, the company’s core business strategy is guided by just three words: innovation, convenience and control. Fleur de Lune, the intimate spray, is for adult recreational users and contains 8 percent THC, 0 percent CBD. With a blend of THC oil and medium-chain triglyceride oil, this product is “offered in a convenient and child-resistant 60ml spray bottle,” notes the company website. Decarb, on the other hand, is ready to consume activated marijuana powder that gives customers flexibility and provides an alternative to smoking, vaping and oils.

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