has announced entry into the South African market to grow its customer and partner network in Africa, as well as attract wary investors.Inbound in South Africa, offers businesses software solutions or hubs to help them with various disciplines including CRM, data and reporting, sales, inbound marketing, and lead generation.
Eoin McGuinness, head of startups and emerging markets at HubSpot, said, “HubSpot is a piece of technology that’s built to help companies grow and scale faster. Our idea is to keep the customer at the centre of this world and have the technology that will give them the best possible experience. Secondary to this is how to make sure that people use the technology they want to use. So, we’ve a hub called the operations hub and the idea behind this is to build a connected system.
McGuinness added that HubSpot’s growth strategy is based on three core metrics: the number of qualified leads , the acquisition of people using the technology free of charge for a specific period, and the net new number of customers. McGuinness acknowledged the figures are ambitious targets, but he is adamant that Africa is rich with opportunity - especially for startup ventures that are willing to embrace technology.
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