Think of William Hill and you probably think of the bookmaker's traditional high street betting shops or, perhaps, the Sports Book of the Year award it set up 30 years ago and has sponsored ever since.
Under a previous law, passed in 1992, the state of Nevada was the only place in which a punter could legally place a bet on the outcome of a particular sporting fixture.Wiiliam Hill already had a presence in the US, having bought a business in Nevada in 2012, but, since the ban was lifted, other states have started to open up.
"We're encouraged by what we've seen so far - the American population is five times the size of the British one, they love their sports and their sports are really made for sports betting." According to Mr Bowcock, Americans are currently betting slightly larger sums of money on sports fixtures than British punters, but he expects in time that betting habits in the two countries will come into line.The opening of the US market represents a significant opportunity for William Hill after a wretched few years.
Mr Bowcock was also forced, early in his job, to spend time defending the company against an unwanted joint takeover bid from 888 Holdings, the online betting firm and Rank Group, the owner of Grosvenor casinos and Mecca bingo. dealing with gambling addiction, despite evidence that the biggest cause of problem gambling is actually the National Lottery's scratchcards.
I'm sick of seeing betting ads everywhere, it's been made so easy to bet so you could lose everything in seconds. If you've an addictive personality you are sunk
Are you having a laugh ! they don't even take a bet in UK
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Source: The Guardian - 🏆 84. / 53 Read more »