With drugstores getting into the Botox business, is the stigma around cosmetic procedures changing?

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Cosmetic procedures used to be talked about in hushed tone, if they were talked about at all

At a recent dinner party, conversation turned to Botox, and it came to light that four of the six women at the table, all under 40, had indulged in injections. It wasn’t so long ago that any talk of “getting work done” was conducted in hushed tones. But in 2019, medical cosmetic treatments such as Botox and fillers are NBD – that’s millennial speak for “no big deal" – and it seems like they’re available everywhere. You can get them on your lunch break.

“We’re trying to demystify and make it open and accessible for people who have considered it but don’t know where to start,” says Sarah Draper, Shoppers’ senior director of health care partnerships and innovation, of the drugstore’s new offerings. Staffed by nurse practitioners and medical aestheticians, Shoppers’ Beauty Clinic location in Oakville, Ont. offers cosmetic dermatology services including injections, dermal fillers, microdermabrasion, peels and laser services.

 

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