Starbucks founder Schultz says company needs to refocus on coffee as sales struggle

  • 📰 YahooFinanceCA
  • ⏱ Reading Time:
  • 53 sec. here
  • 6 min. at publisher
  • 📊 Quality Score:
  • News: 39%
  • Publisher: 63%

Howard Schultz News

Starbucks,Laxman Narasimhan,Chairman Emeritus

Former Starbucks CEO and founder Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn...

Former Starbucks CEO and founder Howard Schultz says the company’s leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales.

“I have emphasized that the company’s fix needs to begin at home: U.S. operations are the primary reason for the company’s fall from grace,” he said. “The stores require a maniacal focus on the customer experience, through the eyes of a merchant. The answer does not lie in data, but in the stores.” Schultz also said the company should update its mobile ordering and payment platform to "once again make it the uplifting experience it was designed to be.” He didn't specify the changes he thinks should be made. Narasimhan said last fall that Starbucks is accelerating the introduction of new digital features and trying to personalize the customer experience within its app.

Schultz stepped down again in 2017 but returned to lead the company on a temporary basis in 2022. In 2023, he named Narasimhan, a former PepsiCo executive, as CEO. Schultz left Starbucks’ board last fall and became chairman emeritus. I Manage Money For Millionaires: 3 Things Wealthy Americans Never Spend Their Money On — and Two Things They Shouldn’t

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 47. in CA
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Former Gildan CEO seeks payout, rejects probe into conduct, company saysGildan says Glenn Chamandy is refusing to provide information to external investigator looking into his actions around the time he was let go in December
Source: globeandmail - 🏆 5. / 92 Read more »