Data from Circana showed that beauty overall grew 9 percent and 2 percent in the prestige and mass markets, respectively, in the U.S. in the the first quarter of this year., Circana’s global beauty industry adviser. “The expectation has always been that at some point, the industry performance would soften. That’s what’s happening.”
“The consumer most likely to shop prestige earns over $100,000 annually, and the consumer that is most likely to shop mass earns under $100,000,” Jensen said. “We have seen a change in that cohort’s spend in beauty. The pullback that’s happening is more reflective in that piece of the business.” Prestige fragrances in higher-income households with children grew at double the rate of households without them. Gift sets swelled 22 percent, while travel sizes and discovery sets jumped at double the rate of traditional sets.
Artistry brands are the largest and second fastest-growing in that category, Jensen said, following natural wellness brands. “I believe lip balms and lip oils are behind some of that growth,” she continued.Clinical brands are the largest segment of skin care, Jensen said. Body spray was the category’s top gainer, followed by facial serums.
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