Crypto media company Blockworks acquires The Breakdown

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It's the firm's first acquisition since raising capital last May

of our podcast network, enhances our advertising capabilities, and broadens our distribution channels," Yanowitz said.Zoom inThe Breakdown consists of The Breakdown podcast, a YouTube channel, and a newsletter, as well as the Bitcoin Builders podcast.: The agreement is part of a broader strategy shift at Blockworks to invest in podcasts that it can build into bigger standalone media brands via ancillary products, like newsletters and events, that cater to different audiences.

Up until now, its shows — such as Empire, Bell Curve, 0xResearch, Lightspeed, Forward Guidance, On the Margin, and 1000x — were all created in-house.The firm makes money from selling ads and sponsorships against digital products, like podcasts and newsletters, and events. It also sells subscriptions to professionals for its research and analytics platform.its first venture round in May 2023 — $12 million at $135 million valuation.

 

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