Earlier this week it emerged that the business, based off Dawson Lane, would be “consolidating” its warehouse and distribution operations and selling off its South Bradford base. It would mean that staff in these departments would be moving across the border to Hallmark’s Brighouse site, or leaving the company. The card company’s offices will, however, remain at Dawson Lane.
“Hallmark has taken this opportunity to consolidate its warehouse and distribution operations into its other site in West Yorkshire.” Now more details of the shakeup of Hallmark’s operations have been revealed by the company, including that 22 members of staff have “left the business” due to the move. Although Hallmark is a US company, it has had a major presence in Bradford for over 40 years, and its international operation was based in the city.