Patagonia, the ‘Proudly Unfashionable’ Company

  • 📰 wwd
  • ⏱ Reading Time:
  • 45 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 21%
  • Publisher: 68%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

Patagonia's chief executive officer Ryan Gellert tackled the dilemma on how a company can be profitable and sustainable at the same time.

It’s a delicate balancing act — how to encourage customers not to buy things they don’t need and still run a healthy, profitable business. But over the past 51 years,

He said Patagonia customers “think deeply about these issues and in addition to making purchasing decisions that reflect their values, they generally are more active in protecting our home planet and engaging in civil society in a variety of ways.” Gellert said it didn’t take Chouinard long to realize that the products he was making for himself and other climbers who enjoyed the pristine outdoors would ultimately negatively impact the environment he loved so much. So he did an about-face to “clean climbing,” a philosophy that still drives Patagonia today.

He pointed to Patagonia’s newly released film, titled “Shitthropocene,” which addressed the dilemma facing the fashion community — anand whose products overflow landfills around the world. He said the film not only educates people but also provides alternatives and “ways that people can engage in activism.”

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 24. in CA
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Republicans urge Biden to prevent French company from collaborating with Russian nuclear companyA letter to President Biden from two Republicans warned that waiving Russia sanctions would allow a French power company to work with Russia-owned nuclear company Rosatom.
Source: FoxNews - 🏆 9. / 87 Read more »