A local business group has put forward some ideas for how Toronto's waterfront can be improved to boost business and attract more visitors.Toronto’s Waterfront Business Improvement Area suggests in a report released this week that tourists feel 'underwhelmed' by the lack of things to do at Toronto's waterfront. Patios where you can eat and drink while floating on the edge of Lake Ontario. Valets who take care of your bicycle while you dismount to shop.
The full potential of the waterfront has "yet to be unlocked," the BIA says in the report, partly due to previous development decisions that haven't fully satisfied the "diverse aspirations" of the tourists, office workers and residents who visit, work and live in the area. "When arrive, they might feel underwhelmed by the lack of things to do at the waterfront, considering that most waterfront cities worldwide are significant tourist attractions with various activities for visitors and are filled with waterfront-facing restaurants with patios facing the beautiful view," the report says.
Foot traffic is hampered because most businesses are located on the north side of Queens Quay, the multi-modal main thoroughfare, which discourages pedestrians from "ping-ponging" back and forth between the lake and the businesses, the report says. Meanwhile, rules on signage and facades may restrict business visibility, according to the report.
The report says local residents and businesses would benefit from better "wayfinding," including signs that make businesses, parks and parking options more visible.Urban designer Ken Greenberg said businesses in the area need to step up their game to entice more local customers.
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