Netflix is becoming an ad-tech company

  • 📰 engadget
  • ⏱ Reading Time:
  • 17 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 63%

Netflix News

Ad Tech

Sarah Fielding MS, is an acclaimed journalist focusing on mental health, social issues, and tech. At Engadget, she reports on tech news, whether it be a Twitter bot exposing gender pay gaps or a beloved classic game's revival.

There was a time when streamers wooed potential customers with the promise of an ad-free experience. In recent years, however, companies such as Netflix, Amazon,the most affordable option. Now, Netflix is taking the next step towards becoming a de-facto ad tech company by moving its development in-house,

Netflix announced the shift during its upfront preview, in which the company also shared that its $7 per month ad-supported tier has 40 million monthly active users. The ad-supported plan is reportedly getting 40 percent of new signups, with it having 15 million users just six months ago, in November.on advertising and sales.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 276. in CA

Canada Canada Latest News, Canada Canada Headlines