China's hot EV market is no longer focused solely on lower sticker prices. Which stocks to watch

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Despite new U.S. tariffs, Chinese electric cars are already moving into a new phase of competition that's no longer centered only on selling prices.

Winning in China's electric car market is no longer just about having the cheapest price. Despite new U.S. tariffs , the Chinese electric car industry is already moving into a new phase of competition no longer centered on sticker prices alone, many in the industry say. That's good news for profit margins. But it also puts pressure on companies to make sure they are spending on developing the features consumers want.

That interest was on full display at the Beijing auto show late last month, with nearly every electric car maker emphasizing driver-assist capabilities and in-car entertainment. But the underlying core technology for electric cars remains the battery. About 70% of JPMorgan survey respondents said they are willing to pay a premium for a desired battery brand, especially those offering supercharging . "This is a positive for CATL who is now 1-1.

 

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