Jordan also revealed she's almost been bullied out of her own company, "I've nearly been bullied out my own business in the senseCASHING INDespite winning Entrepreneur of the Year in 2022 and leading a nine-figure business to success, she is still faced with negative stereotypes as a female founder.
Despite not enjoying her academic years as a schoolchild, Jordan, who has lived a hundred lives before running Myenergi has gained a multitude of experience to get to where she is.Jordan added that her childhood growing up in Grimsby, Lincolnshire, meant it would be almost impossible for her to head to university as it was a working class background where many didn’t assume higher education was for them, Jordan explained.
The pair then worked overtime to get their product known by electricians and others working with solar panels and it was a huge hit.The company soon gained traction and sales increased by 200% every single year allowing them to expand their employee pool from four to over 35.Jordan opened up about how some employees feel they can talk to her differently compared to her co-founder Lee, based on their gender.
She recalled one of her employees making derogatory comments about image used on the website as she appeared to feminine. “I remember him saying to me, ‘I think you should change your profile picture because I don't think it's very appropriate is that like what we want to portray’ and I was like how dare you," Jordan explained.Despite being seen differently for being a woman in business, Jordan vows to never change who she is or become a 'tougher' boss to earn their respect, opting to create a healthy and open relationship with her team.