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We're talking a solid 11 percent bump for Xiaomi and absolutely mind-blowing 59 and 67 percent boosts in Realme and Honor's shipment scores across Europe. The"others" category also made decent 10 percent year-on-year progress, despite the legal struggles of Oppo , which used to be ranked in the region's top five prior to this quarter.
As for the European smartphone market as a whole, its 10 percent growth in Q1 2024 may sound remarkable , but it's important to keep in mind that it comes on the back of a string of quarterly declines that started in Q3 2021. Sooner or later, that string had to end, but it doesn't mean the market is healed now all of a sudden and ready to return to its pre-pandemic figures.