Is the tobacco industry succeeding? — Siti Hajar Badzlin Ghazali

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MAY 30 — World No Tobacco Day is celebrated every year on May 31st with the aim of raising awareness about the dangers of tobacco and encouraging efforts to reduce its use...

MAY 30 — World No Tobacco Day is celebrated every year on May 31st with the aim of raising awareness about the dangers of tobacco and encouraging efforts to reduce its use worldwide. However, the question arises: Is this celebration truly beneficial to anti-tobacco advocates, or is it just an opportunity for the tobacco industry to promote itself?

Nevertheless, the tobacco industry also tries to take advantage of the opportunity to serve its interests. Tobacco companies often use cunning marketing tactics to attract consumers, especially the youth. They introduce new tobacco products that are claimed to be ‘less harmful’, such as electronic cigarettes and heated tobacco products, in hopes of attracting new users.Don't fall prey to the portrayal of vaping as 'safer' alternative to smoking.

For anti-tobacco advocates, this is a major setback. Their efforts to protect the younger generation from the dangers of tobacco become more difficult without strong laws to support them. They need to work harder to educate and raise awareness among teenagers and the public about the risks of tobacco.

 

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