Hungry for more: A&W to open second Singapore outlet in June, eyes 'important' halal market

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SINGAPORE: Drawn like bees to honey, hungry customers wait in line patiently. It is about 10am on Monday (Apr 15) and the promise of crispy ...

It is about 10am on Monday and the promise of crispy curly fries, coney dogs topped with chunky relish and frosted mugs filled with frothy root beer seems more tantalising than anything else on offer at Jewel Changi Airport.At least 50 people are in the queue, and American fast-food chain A&W's only outlet in Singapore hasn't even opened for the day.

"From the start, when developing the menu, we always wanted to make it halal, but obviously we need to get the restaurant to open first - we are in the process - meaning to say we have every intention to submit our application to MUIS. "We’ve been receiving a lot of requests from our fans all over the world to bring it back to Singapore," said Ms Sally See, A&W International's manager of business development.In fact, fans wanted the fast-food chain back so badly that they set up a Facebook page dedicated to A&W Singapore when news broke of a possible return, added Mr Tan.

"We could have easily gone for a franchising concept … but as a company-owned store, it offers us greater control over what we want to do for the menu," Mr Tan explained.

 

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