A couple who wanted pyjamas to match their colourful home turned it into a business - and now have customers across the world and celebrity fans.
READ MORE: Man arrested on Glasgow TUI flight after 'drunken abuse' towards staff released under investigationThe brand has now gone global, with customers ordering from around the world - and even attracting some celebrity fans. "We joked that maybe we should make some - but I was working at the BBC, Mil had two other jobs, and we had four kids between us, so we were very busy.
"Although Mil had worked in the fashion industry, he'd been designing shoes and sunglasses," said Jolene."We already had the garments in production, and we launched on Kickstarter to test the market. We'd set a target of £10,000 and we'd reached it within the first 12 hours of launching. "The next thing was to try and find a factory, which is not easy to do. We found a good one in Portugal and worked with them for about a year, but we still didn't have a viable profit margin."It took us two years to find the factory that we now have in India.
"The tiny scraps we have left from our production are sent to an NGO where refugee artisans repurpose them into small goods. "We're very proud about Joe Lycett being our sort of "pyjama ambassador" - Joe owns seven of our suits, and he pays for them all."He loves our brand, and when we were asked to do a bespoke suit for him, featuring his art, that was very exciting.