to gain more than 50% of the Windows PC market within five years, the chip designer’s CEO said, as Microsoft and its hardware partners prepare to launch a new batch of computers based on the British firm’s technology.
Demand for use of ARM’s technology in personal computers got a boost after Microsoft unveiled ambitious plans last month to launch aIts flagship Windows operating system will now run on chips designed by ARM, whose technology powered the rise of smartphones. Chips made by Intel have dominated the PC industry for decades, and if the ARM push succeeds, it would re-order the market.
Microsoft has made a significant commitment to ensure its alternative technology to AMD and Intel’s x86 technology is embraced by consumers, building a suite of software developer tools to make it possible to produce programs that function on ARM-based chips. “They have gone way beyond anything they had and they really picked it up in the last couple of years,” Haas said. “They are very, very much committed from a software standpoint.”Microsoft and hardware vendors are following in Apple’s footsteps. The company has seen success from its introduction ofdesigns. It has sold machines with its “M series” processors for roughly four years and those chips offer long battery life and speedy performance.
Qualcomm has designed the first ARM-based chip to introduce consumers and businesses to the new Windows-based ARM machines, but other vendors will follow, Haas said. Microsoft also has a battery of device makers signed on to sell machines with the ARM-based system including Asus and Dell Technologies. —
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