Jeep will introduce a new ICE-powered midsize SUV, likely bringing back the Cherokee name. The automaker's new EV range is targeted at attracting new customers to the brand. CEO says the automaker is aiming for 85 percent of market coverage in 2027. With the introduction of a new range of electric-only models, Jeep is focused on one thing: stealing sales away from Tesla.
Antonio Filosa, Jeep's recently appointed CEO, thinks the new EV duo will be able to entice a new audience to the Jeep brand. Speaking to Automotive News, he said that 75 percent of people who bought their Wrangler 4xe plug-in hybrid come from other brands. For Jeep's EVs, he expects those numbers to be as high as 100 percent. The brands that we are targeting are mainly Tesla … but there are many others, said Filosa.