'Finance, trust fund, 6'5, blue eyes': How a Gen Z TikTok star helped to rebrand City men from bad...

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It's no secret that men who work in the finance industry, otherwise known as 'finance bros', have long been shunned among singletons across the globe for fear of a vacant and unfaithful partner.

Australian content creator Megan Boni kickstarted the global dating trend. READ MORE:Gone are the days when men in finance were seen as corrupt and untrustworthy because now they're Gen Z's ideal partner.

The song's success was so significant it led its creator, Megan Boni, 26, who lives in New York, to quit her sales job after securing a record deal and an agent. As Megan wished, her lyrics transformed into a catchy techno song when Man in Finance with Billen Ted hit streaming platforms, including Spotify.

Zach Elgort, VP of marketing at Capitol, told Billboard that the collaboration was 'kind of a marketing dream'. He added: 'This project shows an evolution of how social media meets music.' A third wrote: 'You wrote the song for our lives not just summer.' A fourth said: 'Most iconic video of 2024'. Life Coach and Boundaries Expert Michelle Elman said the trend is Gen Z's version of 'tall, dark, and handsome'.

Elsewhere, Laurel House, an eharmony relationship expert said: 'The man in finance trend taps into the fact that many women seeking relationships with men are looking for security in those relationships – physical, emotional and financial security.

 

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