An AI rendering of actor Morgan Freeman beat the uncanny valley to the point it fooled the head of his own production company.panel today “AI: What Every Producer Needs to Know,” Lori McCreary, the CEO of Morgan Freeman’s production company Revelations Entertainment, said the industry needs to figure out a way to handle potential deepfakes that could fool anyone.
Renard T. Jenkins, the President of I2A2 Technologies, Labs & Studios and the President of the Society of Motion Picture and Television Engineers, said during the panel that solutions to deepfakes might be an immediate watermark that will require the assistance of major studios to be effective. “McCreary hopes the PGA, similar to how they helped with the content protection of films’ digital files, can have a hand in setting up AI guard rails in the future, added the outlet.