The lead singer of Hootie & the Blowfish says his latest venture, proven to be a lucrative avenue for some stars, is not just about the money. During an appearance on "Cavuto: Coast to Coast," the country singer revealed that he has been offered various business opportunities but "said no" because he only wanted to get involved with the "right product.
Host Neil Cavuto noted that most celebrities pursue tequila products instead of wine or spirits, a strategy that is potentially more financially fruitful. Rucker's business partner and "Legends Spirits" founder Chris Radomski countered this claim, arguing that young people are "going back to wine" to explore the relaxing side of drinking. The original varieties of the "AS ONE CRU" wine retail from $50-$185, selling direct-to-consumer as well as to restaurants.