Harley Davidson profit falls 26.7% as the company struggles with tariffs, falling demand

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The company said Tuesday its net income fell to $127.9 million, or 80 cents per share, in the first quarter ended March 31 from $174.76 million, or $1.03 per share, a year earlier.

Harley-Davidson's first-quarter profit fell 26.7% as the motorcycle company struggled with falling demand as well as higher costs from U.S. tariffs on raw materials and European taxes on imports of its motorcycles.

Excluding the impact of tariffs and restructuring costs, the company said Tuesday its net income fell to $127.9 million, or 80 cents per share, in the first quarter ended March 31 from $174.76 million, or $1.03 per share, a year earlier.Its shares jumped by about 2 percent on the better-than-expected earnings.

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My ears are thankful for this turn of events.

AlessioUrban HOGS COST TOOOOOOOOOOOOOOOOOOOO MUCHHHHHHHHHHHHHHHHH

AlessioUrban Bullish

Old school thinking...it’s time is passing just like the minivan era

Mostly falling demand... they make crappy bikes these days.

Because HD’s major market is in US, but HD moved their factory out of US.

They were having issues way before the tariffs.

Harley's are WAY to overpriced, by the greedy owners, there's a lot better bikes out there, and a whole lot more dependable, and last a lot longer. Unless you just have 'little man syndrome' and need to look like a bad ass, buy something else.

I ride Japanese-made Sorry realDonaldTrump

The demand is the key here... they have lost touch with the people who love what they stood for... way to expensive products, the middle class can no longer afford, they product doesn’t hold it value like it use to. No reason to buy harleydavidson

Good!

more falling demand that anything else.

The buyers of this product are dying off they have no new customer base to build on. wiunion wipolitics wiright

MAGA!

Could be that their demographic is drastically changing and their product isn’t keeping up with their changing demands.

Maybe you shouldn't move your American company overseas and expect profits to rise in US sales.

So is this a good time to buy a harley?

Trump vowed to 'reciprocate' against EU tariffs against Harley that he called 'unfair.'

Thank your prez

Hey have a lot bigger problems. Average age of customers being the biggest.

crampell Trump's antiworker/antibusiness protectionist tariffs policy are only partly to blame, the other important cause is decline of motorcycle riders, shitty & distracted American car drivers, and in some part people being pussies, afraid. Also, HD bikes handle like dogshit.

The generational issues and EU tariffs are tough, but If you ride a bmw, it’s on a completely different level of engineering than a Harley.

SueGlashauser Keep voting red. ; )

MAGA not.

crampell Wait where's all the winning

crampell Good job, MAGA folks. So much winning...

crampell So. Much. Winning. 😑

crampell Tired of winning yet? 🙄

This is what happens when you focus on appealing to one generation, eventually they die off.

Thanks Trump

They suck because they walked away from the American worker.

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