B.C. companies' pride for diversity must extend beyond Pride Month

  • 📰 PGCitizen
  • ⏱ Reading Time:
  • 48 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 51%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

Consumers and communities look for authenticity in corporate engagement, experts say.

Many B.C. companies and brands are taking the opportunity to show their support for the LGBTQ+ community in June by launching initiatives and campaigns that coincide with Pride Month.

“Partly the cost-of-living crisis and general economic situations that people are in,” said Blain. “People, for a long time, have been asking for corporations to put their money where their mouth is, to donate to non-profits and invest in that work without necessarily having to put their name all over it.”

It’s important for companies to put new policies in place to be more inclusive of the community, said Pichette, who added that organizations that are promoting Pride but not creating real change will make their LGBTQ+ employees feel more excluded, and will make their initiatives look performative and inauthentic.

This month, RBC changed its policies and procedures around account openings to remove barriers that existed for clients whose gender is not listed on their identification. This change came after listening to people in the community, said Sam Wong, B.C. regional manager of advisor enablement at RBC.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 65. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

B.C. companies' pride for diversity must extend beyond Pride MonthConsumers and communities look for authenticity in corporate engagement, experts say.
Source: BurnabyNOW_News - 🏆 14. / 77 Read more »