It’s one of the biggest events of the year in San Francisco, with over one million people expected to come to the city.Businesses like Ginger’s are poised to reap the benefits. "The numbers are huge, and we’re just getting ready for high volume which is fantastic," said General Manager of Ginger’s Dana Marinelli.Ginger’s stands as the only gay bar in the Financial District."Ginger’s has actually been dormant since the pandemic," said Marinelli.
On Saturday, the Civic Center will be filled with vendors and performances.On Sunday, the Pride parade takes over Market Street. Performers are already gearing up for the crowds.Cheer SF has been performing at Pride for years, and they’re ready to return alongside cheerleaders from San Diego and Sacramento.