NEW YORK — The National Black Farmers Association called on Tractor Supply's president and CEO Tuesday to step down after the rural retailer announced that it would drop most of its
The decision marked a significant shift in messaging from Tractor Supply, which once touted its diversity and inclusion efforts. In recent years, the company has been trying to broaden its appeal to younger consumers — including former city dwellers it is at risk of now alienating. “He’s gone too far — and we have to let him know we’re not going to sit back and take this mess anymore,” Boyd said, adding that the organization may consider calling for a boycott of Tractor Supply if nothing changes in the coming days. “We’re tired of mistreated by the government and Fortune 500 companies. ... Black farmers are going to start fighting back. And that’s what we're doing.”
Hyman, who is gay, said she told the manager the sanctuary could no longer support Tractor Supply if its announcement reflected its beliefs. The sanctuary also posted its stance on X, where the post has received 31,000 likes. “No company wants to be a target of negativity on social media,” Adamson said. “It’s a no-win situation.”last year over their LGBTQ+ marketing. Target decided not to carry Pride Month merchandise in all its stores this June following last year’s backlash.
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