With Premier League kickoff inching closer, yet another EPL side has announced a new partnership with a betting company.
The partnership, which has been labelled as one of the most valuable in Leicester City’s history according to a release, will see the crypto-gaming brand feature as The Foxes primary shirt sponsor, replacing King Power’s spot during the 2023-24 season. The new home kit is set to be released Saturday, while King Power will become Leicester City’s new training wear partner.
“We are excited to join forces with Leicester City, a club with a rich history, a passionate fanbase and authentic global appeal,” BC.GAME director of marketing Rayne Davis shared. “This partnership represents a unique opportunity to introduce a new brand of exciting, safe and responsible online gaming to new audiences, and we look forward to a successful collaboration.”