Mobile gaming is big in China. It has been for years. Much of the country plays so-called “mini-games” on their phones, often via WeChat messenger. The games are simple and fun and addictive. “It was a fast-growing, very attractive ecosystem with millions of games,” says investor Tim Wong, who poured equity and energy into hit WeChat games.
And we knew that cats are a universal language, per se. There are so many cat lovers in the world. In countries where the birth rate is dropping, for some couples, cats are becoming like a third member of the family. The airdrop model is obviously crucial to TON games’ growth. Can you talk about how you’ve been thinking about airdrops?