It's Not Easy to Bake Up a Successful Cookie Business, but It Is Sweet

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Zack Weiss shares his experience building the Gnarly Mountain Cookies brand.

The word “entrepreneur” has always rubbed me the wrong way. It's something about the way it sounds so pretentious coming off the tongue, and that it seems to contradict the process it represents. I suppose it's also possible that my contention toward the word has to do with the amount of tries it takes me to spell it correctly.

Earlier in my life, there had been some attempts at starting “something." Around the age of 24, I learned how to officially begin a company, with a less-than-successful bartender at-home platform. Before that, I created a product called Coffee Kites, which enhanced gas station coffee. The work that goes into growing a consumer packaged goods concept is very similar to a brick-and-mortar restaurant. There are long hours with tons of trial and error, marketing, staffing, paperwork and licensing, combined with problems you never even thought were possible.

 

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