The brand launched at Sephora U.S. online last year and has expanded with its launch at Sephora Canada online and in stores in March. The brand is also sold at its Maker Hotel Shop in New York City along with other select retailers, including BlueMercury, Goop and Bergdorf Goodman. Scents include Lover Eau de Parfum, Naked Eau de Parfum and Paradiso Eau de Parfum.“We launched it two years ago, and the reception has been incredible,” said Glazman in an interview. “People love the concept.
Now, with fresh capital, the brand has plans to expand its retail footprint and grow distribution internationally. It will also invest in scaling its business at Sephora North America, which is a key focus for the brand.“There’s something special about backing founders who’ve done it before. You don’t see it very often, and when we see it with founders that we admire and respect, it does make it easier for us to make an investment decision.
“We now have two in our second fund so the category was exciting to us. The founder background and the executive team that they’ve put together, all who have collectively worked together for many, many years, was a very big, attractive selling point. We love the storytelling aspects of this brand, the inspiration from the hotel, and the experiential nature of the hotel.”