AlphabetAccording to Bloomberg, Alphabet was in talks with HubSpot earlier this year,"but the sides didn't reach a point of detailed discussions about due diligence," the report said, citing people with knowledge of the matter.
Representatives of HubSpot and Google's parent company didn't immediately respond to a request for comment.HubSpot develops software that companies, largely small and medium-sized businesses, use to automate marketing and reach prospective customers. Buying HubSpot would have helped Google grow revenue from business software, alongside cloud infrastructure, as well as other non-cloud businesses under the Alphabet umbrella.
Even after Wednesday's drop, HubSpot has a market cap of $25 billion, making it twice the size of Google's largest deal, which was the $12.5 billion Motorola Mobility acquisition in 2011.Election deepfakes could undermine institutional credibility, Moody's warns