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Seven Business Leaders Share How to Become an Expert Negotiator

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The best way to negotiate is to ensure both parties win.

Content created by members of Rolling Stone Culture Council Rolling Stone Culture Council is an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.

It’s critical to have a deep understanding of what you’re selling and the value you bring to the table. Do your due diligence beforehand so you know a fair starting point and your absolute limit. That lets you approach the situation confidently and with a fair solution in mind. Too many don’t do the pre-work and go in just to “win” — you might give up too much for an unsustainable outcome. –

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