York County champ Northeastern takes charge at American Legion Baseball Region 4 TournamentAlex Cooper and the 2024 Olympics: ‘Call Her Daddy’ host will hold watch parties on Peacockhow the committee filed a federal lawsuit in the District of Colorado on Friday, claiming how Prime Hydration — which was launched in 2022 in a joint effort between Paul and fellow YouTuber, KSI — deliberately used trademark phrases such as “OLYMPIC,” “OLYMPIAN,” “TEAM USA,” and ”GOING FOR GOLD” on both its product...
“Prime Hydration’s conduct has been and continues to be willful, deliberate, and in bad faith, with malicious intent to trade on the goodwill of the USOPC and IOC,” reads the lawsuit. The lawsuit continues to explain how the unlicensed use of such trademarks may mislead the public, enabling the company to profit from associating its brand with the Olympics without that being so, states NBC News.
“Specifically, the USOPC has an agreement with Coca-Cola that allows it exclusive use of OLYMPIC trademarks, including OLYMPIC and TEAM USA for beverages in the United States,” explains the suit. “Coca-Cola made a significant monetary contribution for such rights and has extensively used the OLYMPIC trademarks in connection with the promotion and sale of beverages in the U.S. and abroad.”If you purchase a product or register for an account through a link on our site, we may receive compensation.