, trimming excess inventory sitting in warehouses and promising a bigger focus on new sneakers and women's items. Some of its best-selling footwear brands of late include Project Rock, Curry 6 and the Hovr sneakers.
CEO Kevin Plank, meanwhile, has said the company plans to stay true to its "performance" gear, despite "athleisure" gaining more momentum in the U.S. Some analysts say Under Armour is struggling because the company is choosing not to pivot toward the yoga pants and casual wear trend. Under Armour also recently lost its North American president, Jason LaRose, with COO Patrik Frisk filling the position until a replacement is found.This is a developing story. Please check back for updates.
Go you good thing.
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